Harley-Davidson Inc.’s LiveWire subsidiary is off to a rough start as a public company, as its electric motorcycles struggle to attract riders and investors.
Shares of LiveWire Group Inc. have fallen about 15% since the merger in late September with a special-purpose acquisition company, or SPAC. The deal yielded about half the cash proceeds Harley anticipated, with most of the SPAC investors withdrawing their money rather than holding LiveWire shares after the deal went through, according to a regulatory filing.
Harley-Davidson’s Electric Motorcycles Struggle to Connect With Investors
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